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Sephora asked souvenirs from the earth to add some color to the mainly black and white store of the Champs-Elysées, and we produced a very pop-arty, sensual flow of images in record time |
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The 70min film is displayed in the center of the store on a videowall made of 9 Plasma screens. It shows different beauty services provided in the store and the new line of Sephora beauty products |
| The Sephora flagshipstore in Paris has over 6 milion visitors a year (more than the Eiffel Tower).. Situated in the middle of the Champs-Elysées, number 70-72 , it stays open 7/7 until midnight. |
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The different scenes are organised to form a single, very smooth mouvement with almost hypnotical qualities. It lets visitors dive into a dense universe of color and glamour, a true videopainting in a commercial place. |
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Sephora USA and its sister company, Sephora Europe, are part of LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group.
Today Sephora represents 418 shops in Europe (183 in France), 82 in the United States of America.
The philosophy of excellence and innovation at the heart of LVMH reflects directly in the spirit of Sephora. |
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Information about specific video creation on request.
Sephora: 70-72 avenue des Champs-Elysées
75008 PARIS Tel: 01.53.93.22.50 Fax: 01.53.93.89.25
Visit: Sephora's website
Visit: Sephora'shop on Champs-Elysées |
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